Short summary of the job: A Lead Generation Specialist is responsible for identifying and qualifying potential clients through research, calls, emails, and surveys. They maintain a lead database, nurture prospects, and support the sales team by providing accurate information and helping prepare proposals or presentations. Their main goal is to create opportunities and build a strong pipeline for the company’s sales process.
Responsibilities
Research, track, maintain, and update potential leads.
Make outgoing calls to generate new business opportunities.
Contact and qualify prospects to ensure strong sales pipeline.
Carry out direct email marketing campaigns to key clients and prospects.
Manage and update the lead generation database.
Conduct customer and market research to identify opportunities.
Run client or market surveys to gather information about potential leads.
Challenges
Time management
Qualifying leads
Strong communication skills
Basic marketing knowledge
Team collaboration
Must Have
Strong communication skills
Achieve monthly targets
US + Canada Territory
What's great in the job?
- High demand role
- Performance-based growth
- Exposure to business strategy
- Networking opportunities
Team / Company Size:
10 / 40 people
Avg Deal Size:
$15k
Sales Cycle:
3 months
Company Growth:
50% YoY
Company Maturity:
Profitable
Benefits
Healthcare, dental, vision, life insurance, Flexible Spending Account (FSA), Health Savings Account (HSA)
PTOs
Vacation, Sick, and paid leaves
Save on commute
Pre-tax commuter benefitsbr
(parking and transit)
Discount Programs
Brand-name product and services in categories like travel, electronics, health, fitness, cellular, and more
Prime location
Only a couple blocs from BART, Caltrain, Highway 101, carpool pickup, and Bay Bridge.
Sponsored Events
Tuesday Dinners, Monthly Lunch Mixers, Monthly Happy Hour, Annual day event
Sport Activity
Play any sport with colleagues and the bill is covered
Eat & Drink
Peet's and Philz coffee provided all day to order and pantry snacks
